Proposals: Scram
These images were proposed for, and accepted by, the Scram open source project,
Click any image for a larger preview.
01. Initial Logo proposal
The first attempted logo proposal for the Scram project;
"I've given it a first crack with an idea of using nuclear/atomic symbology in the way of the RUTHERFORD-BOHR model of a dense nucleus and orbiting electrons. Given I know next to NOTHING about the topic, please excuse this attempt if the notion is too ridiculous a concept to entertain as even a funny idea. But in the first proposal below I've got the electrons "scramming" from the nucleus - getting the fun out of the way and scattering in all directions. I've used a playful dense typeface, but not one that is too comical."
This attempt ended up being too off-topic for the risk analysis
tool and was rejected.
02. Reconsidered Logo proposal
The second logo proposal;
"This time I've taken inspiration directly from the videos you linked to, particularly the blue glow of the nuclear reaction. I've abstracted the previously square nodes which were structured and ordered in a matrix grid to form the name "Scram" in the old logo into a frenetic array of "escaping" energy."
This attempt was on-topic, inspired by the precedent materials.
Proposals A and C were received positively.
03. Logo Pack
status: approved
Approved by Olzhas RAKHIMOV on 2018.01.16.
A final package of the top-left version (A), with small corrections for improved legibility. Pack includes;
- EPS-vector logo
- SVG-vector logo
- EPS-vector motif
- SVG-vector motif
- Brand guide PDF
- Recommended typeface
04. Brand Guide
This is a preview of the condensed one-page brand guide in the above pack;
